4 Reasons Geospatial Data is Exploding

Jenna Rodrigues
Director of Growth

Geospatial data has become a ubiquitous presence in our daily lives, forming the foundation for countless applications, from weather forecasts to navigation systems. It provides critical insights into how objects relate to each other in space and time, making it an essential component of various industries, such as transportation, agriculture, and disaster relief.

But what sets geospatial data apart from "non-geo" data? How does it provide crucial information for decision-making, and why is it becoming increasingly essential in our rapidly changing world?

What is Geospatial Data?

Geospatial data is a type of data that is linked to geographical locations. It includes a range of information, such as location data, elevation data, and imagery. This information can be utilized in various applications, from tracking the movement of goods to predicting weather patterns, providing critical insights that were once unattainable.

Why Does it Matter?

The importance of geospatial data is only increasing as technology advances. Large volumes of geospatial information are being generated everywhere, from retailers tracking customer behavior to government agencies monitoring environmental conditions. This data is being used to plan for development, improve supply chains, gain an accurate picture of how people live on our planet, and provide real-time information about where food or water needs are greatest during emergency situations. Farmers are even using geospatial data to get more precise weather forecasts, helping them to decide when the best times are for planting crops.

High Accuracy and Reliability

Geospatial data is generally considered to be more accurate and reliable than other types of data due to the specific methods and techniques used in its collection and analysis. Geospatial data is often obtained through satellite imagery, aerial photography, and GPS tracking, which provide highly accurate location data. In addition, geospatial data analysis employs a range of mathematical and statistical tools to process and interpret this data, including geographic information systems (GIS), remote sensing, and spatial analysis. These tools enable geospatial data to be validated and analyzed with a high degree of precision, reducing the potential for errors or inaccuracies in the resulting maps or analyses.

This high level of accuracy and reliability makes geospatial data particularly useful in applications where precise location information is critical, such as navigation systems, emergency response planning, and scientific research projects. Geospatial data can also be used in urban planning activities like zoning regulations enforcement, where accurate location data is necessary for effective decision-making. By providing a more detailed and accurate picture of the world around us, geospatial data is helping us to better understand and manage the complex systems and interactions that shape our lives.

New Tech for Data Capture

New technologies are making it easier for us to collect, manage, and analyze geospatial data. Drones are one example of this, which are becoming more accessible and affordable. Machine learning tools like computer vision are also changing the game by making it possible for computers to scan satellite imagery and detect changes over time, automatically classifying those changes into categories like "land cover" or "urbanization."

More Powerful Analytics Tools

Geospatial analytics tools have advanced significantly in recent years due to the emergence of new technologies. These innovations have enabled the collection, management, and analysis of vast amounts of geospatial data, creating a need for efficient methods to process and derive insights from location-based information systems (LBS). With the help of geospatial analytics tools, companies can better understand their business processes and operations by visualizing data and identifying trends, patterns, and relationships across key variables of interest.

Varied Applications

Geospatial data is a valuable tool for making informed decisions across a wide range of industries. Although it was initially used to create maps, geospatial data has evolved to provide deeper insights and drive better outcomes in a variety of areas, including:

Business Intelligence (BI) - Geospatial data can help companies identify market opportunities based on customer preferences and patterns, as well as detect potential business risks using historical data. It can also be used to track supply chain efficiencies through real-time location tracking, allowing businesses to optimize their operations and reduce costs.

Healthcare - Geospatial data is proving to be an invaluable tool in healthcare. For instance, it can help healthcare providers track the spread of diseases by analyzing patient data and identifying patterns of infection. By monitoring patterns of disease, healthcare providers can take proactive steps to prevent outbreaks before they happen. In addition, geospatial data can be used to identify areas that are at higher risk for certain diseases, such as asthma or cancer, and develop targeted interventions to address these health disparities.

Real Estate - Geospatial data can help real estate professionals identify trends and patterns in the housing market, such as identifying up-and-coming neighborhoods or areas with high potential for growth. It can also be used to identify properties at risk of flooding or other natural disasters, helping to minimize risk for both buyers and sellers.

Agriculture - Geospatial data can be used in agriculture to analyze crop yield and predict weather patterns, allowing farmers to optimize their crop management and increase their overall productivity.

Key Takeaways

As technology continues to evolve, geospatial data is emerging as a key driver of business success. With its increased availability and reliability, geospatial data is becoming an essential tool for companies across a wide range of industries. From retail to agriculture, geospatial data can provide valuable insights that help businesses make smarter decisions and improve their products.

One of the key advantages of geospatial data is its varied applicability across industries. Whether you're looking to optimize your supply chain, plan for new development projects, or improve public safety, geospatial data can provide the information you need to make better decisions. And with new technology making data capture easier than ever before, it's never been easier to access and analyze this valuable data.

To help you get the most out of your geospatial data, our team of experts at Strong is here to provide the support and guidance you need. Our expertise in spatial analysis can help you uncover hidden insights in your data and develop strategies that drive real business results. If you're ready to take your geospatial analysis to the next level, don't hesitate to reach out to us today!


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