Marketing Optimization with Media Mix Modeling: Strong's Approach

Introduction At Strong we’ve done a lot of work in the marketing space, building both models and applications to help clients meet their ne...
10/04/2023

Marketing Optimization with Media Mix Modeling: Strong's Approach

By: Michael Clark
Strategy, Technical, Statistics, Marketing, Marketing Mix Modeling
06/06/2023

Case Study: Using MTA to Improve Marketing Effectiveness

By: Grant Vermillion
Case Study, Pharmaceuticals, Marketing
05/31/2023

Case Study: Optimizing Personalized Marketing Campaigns at Scale

By: Brock Ferguson
Case Study, Marketing, Real Estate
05/21/2023

Case Study: One-to-One, Multi-Channel Marketing Optimization

By: Brock Ferguson
Case Studies, Gaming
05/17/2023

Case Study: Optimizing Ingredients based on Geographic Demand

By: Joseph Day
Case Study, Foodservice
05/10/2023

Case Study: Improving Visual Crop Detection Algorithm

By: Nina Singer
Case Study, Technology & Software, Agriculture
04/26/2023

3 Uses of Large Language Models in the Travel Industry

By: Julian Whiting
News, Large Language Models, Travel
04/19/2023

Applications of Generative AI: A Deep Dive into Models and Techniques

By: Jacob Zweig
Technical, Generative AI
04/12/2023

5 Ways Machine Learning is Changing Pharmaceuticals

By: Jenna Rodrigues
News, Pharmaceuticals, Machine Learning
04/05/2023

Multi-Touch Attribution: From Traditional Models to Deep Learning Approaches

By: Jacob Zweig
Technical, Marketing, Multi-Touch Attribution
03/29/2023

How Machine Learning is Changing the Way We Learn

By: Jenna Rodrigues
Strategy, Machine Learning, Education
03/22/2023

How to Use Marketing Mix Modeling to Optimize Your Marketing Strategy

By: James Townend
Technical, Marketing, Marketing Mix Modeling
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