Introducing Optimail: Email Marketing Powered by Artificial Intelligence
Email is a fundamental component of any online marketing strategy. Companies rely on email to acquire new customers, nurture existing relati...
09/28/2016
Introducing Optimail: Email Marketing Powered by Artificial Intelligence
By: Brock Ferguson
News, Machine Learning, Marketing
07/01/2016
Is Data Science Only Useful for Companies with Big Data?
By: Brock Ferguson
Strategy, Data Science, Big Data
06/22/2016
Customer Lifetime Value: How to Avoid Common Pitfalls and Build Smarter Metrics
By: Jacob Dink
Technical, Customer Lifetime Value, Metrics
06/14/2016
Predicting Customer Behavior: How We Use Machine Learning to Identify Paying Customers Before They Subscribe
By: Brock Ferguson
Strategy, Machine Learning, Customer Behavior
05/24/2016
Landing Page Science: How We Optimized the Conversion Rates of Over Ten Thousand Landing Pages
By: Brock Ferguson
Technical, Data Science, Optimization
04/16/2016
Five Things Every Startup Should Be Doing with its Data
By: Brock Ferguson
Strategy, Data Management, Startups
02/23/2016
Deep Neural Networks Go to the Movies
By: Jacob Zweig
Miscellaneous, Machine Learning, Entertainment
01/01/2016
Movie Ratings: Do Critics and Fans See Eye-to-Eye?
By: Brock Ferguson
Miscellaneous, Data Science, Entertainment