Multi-Touch Attribution: From Traditional Models to Deep Learning Approaches

Introduction Marketing attribution is a critical challenge faced by businesses seeking to understand the effectiveness of their marketing e...

Multi-Touch Attribution: From Traditional Models to Deep Learning Approaches

By: Jacob Zweig
Technical, Marketing, Multi-Touch Attribution

How Machine Learning is Changing the Way We Learn

By: Jenna Rodrigues
Strategy, Machine Learning, Education

How to Use Marketing Mix Modeling to Optimize Your Marketing Strategy

By: James Townend
Technical, Marketing, Marketing Mix Modeling

Using Domain Transfer to Improve Object Detection Models

By: Nina Singer
Technical, Object Detection, Domain Transfer

4 Reasons Geospatial Data is Exploding

By: Jenna Rodrigues
Strategy, Spatial Data Science, Geospatial Machine Learning, Geospatial Data

5 Useful Tools for Spatial Data Science

By: James Townend
Technical, Spatial Data Science, Geospatial Analysis, Geospatial Machine Learning

Conversational AI: Applications of Large Language Models and GPT-4

By: Jacob Zweig
Strategy, Technology & Software, NLP

Navigating the Intersection of Traditional Computer Vision and Deep Learning: A Guide to Building Production Systems

By: Wassim El Ahmar
Strategy, Technical, Computer Vision, Machine Learning

How Machine Learning is Shaping the Future of Sports

By: Jacob Zweig
Technical, Technology & Software, Computer Vision, Machine Learning

Deep Learning for Tabular Data

By: Michael Clark
Technical, Data Science, Machine Learning, Statistics

Learning from LiDAR Data with Deep Learning

By: Nina Singer
Deep Learning, LiDAR Data

Forecasting Public Transport Utilization in Chicago

By: Cody Dirks
Case Study, Technical, Technology & Software, Data Science