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Marketing
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10/04/2023
Marketing Optimization with Media Mix Modeling: Strong's Approach
By: Michael Clark
Strategy, Technical, Statistics, Marketing, Marketing Mix Modeling
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06/06/2023
Case Study: Using MTA to Improve Marketing Effectiveness
By: Grant Vermillion
Case Study, Pharmaceuticals, Marketing
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05/31/2023
Case Study: Optimizing Personalized Marketing Campaigns at Scale
By: Brock Ferguson
Case Study, Marketing, Real Estate
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04/05/2023
Multi-Touch Attribution: From Traditional Models to Deep Learning Approaches
By: Jacob Zweig
Technical, Marketing, Multi-Touch Attribution
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03/22/2023
How to Use Marketing Mix Modeling to Optimize Your Marketing Strategy
By: James Townend
Technical, Marketing, Marketing Mix Modeling
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09/28/2016
Introducing Optimail: Email Marketing Powered by Artificial Intelligence
By: Brock Ferguson
News, Machine Learning, Marketing