Finding a way to engage players in this high-paced, competitive environment is a major challenge. We help companies personalize promotions and incentives to maximize customer engagement through effective reinvestment.
One-to-one Player Marketing Optimization
Strong worked with a leader in casino gaming to develop and deploy a one-to-one marketing engine for their customers. This multi-channel "next best action" platform streams in data and outputs optimal actions that maximize player engagement — including incentives and personalized communication across email, direct mail, online, in-app, and SMS channels.
We bring extensive cross-industry expertise to design, build, and deploy custom machine learning solutions.
Optimize cross-platform campaigns by leveraging artificial intelligence to adapt and respond to your customers. Determine which are your most valuable customers and how to best engage them.
Data Science & Analytics
Improve the customer experience and gain insight into your users by analyzing customer behaviors and understanding their stages within the customer lifecycle.
Implement bespoke customer segmentation models to personalize marketing and products.
Improving Dictionary.com's ad revenue by 31%
Strong Analytics partnered with Dictionary.com, an IAC Publishing brand, to design and build a custom solution that could leverage machine learning to optimize ad pricing using impression- and bid-level data.