Marketing / Ad-Ops
Whether it's on the demand or supply side, we help companies make the most of impression- and user-level data to optimize their advertising efforts. Beyond advertising, we help companies optimize multi-channel outreach through automated, continuously-learning engagement platforms.
Improving Dictionary.com's Ad Revenue By 31%
Strong Analytics partnered with Dictionary.com, an IAC Publishing brand, to design and build a custom solution that could leverage machine learning to optimize ad pricing using impression- and bid-level data.
We bring extensive cross-industry expertise to design, build, and deploy custom machine learning solutions.
Optimize cross-platform campaigns by leveraging artificial intelligence to adapt and respond to your customers. Determine which are your most valuable customers and how to best engage them.
Data Science & Analytics
Improve the customer experience and gain insight into your users by analyzing customer behaviors and understanding their stages within the customer lifecycle.
Implement bespoke customer segmentation models to personalize marketing and products.
How to Use Marketing Mix Modeling to Optimize Your Marketing Strategy
Marketing Mix Modeling (MMM) is a powerful statistical approach that uses historical data to measure the impact of various marketing activities on a key performance indicator (KPI), such as sales or customer lifetime value (LTV), and then optimizes the allocation of future marketing budgets across channels.